We are pleased to open our 10th store today in our new Chestnut Hill, MA location. This store opening was made possible by the collaboration of key people with many different specialties, here at Simon Pearce. With this essential teamwork across departments, we have set a new bar for ourselves with this beautiful retail experience.
The store reflects a new direction of design, that takes people on a journey to discover a unique connection to us through glass and pottery. Our main intention of the store design, is to welcome the customers to explore the world of handcrafted excellence, and bring the essence of the Vermont landscape that inspires us to Chestnut Hill.
Overall, the store has a warm natural contemporary feel, with beautiful real materials of solid wood, wrought steel and earthy tones that are used throughout the main retail floor. It appeals to the customer that appreciates a humanistic approach to design, with a blend of our two important core concepts: exquisite iconic products and simple practicality to be enjoyed everyday. The product presentations are intended to inspire with dynamic displays and make shopping easy by categories. The planning and product development teams mapped out the store with focused planograms.
A copper-top bar, similar to the large one we have in our flagship Mill will highlight our barware, and connect back to Vermont. We are featuring a pair of our recently launched vine chandeliers that make a focal point in the center of the store. They show a new dimension of what we can do with our glass and the element of light.
In the front of the store we installed a large scale video screen, that reveals the mastery that goes into our products, with the artisans that make them.
The retail team, lead by Dana Sabatino, VP of Customer Experience, coordinated efforts to outfit the store and finesse the product displays.
The store fixturing is an assortment of furniture designed specifically for this new location. The combination of solid walnut and burnished steel create a streamlined aesthetic for the retail floor. Jan Mollmark built the illuminated shelving units throughout the store, that feature our quintessential glass and pottery.
From drawing to reality.
We partnered with Andrew Pearce to have the pieces hand-built here in Vermont, at his facility in Hartland. Andrew and his team worked over the span of many weeks to refine the construction details for both the steel welding and wood, to finish it all under one roof. The result is an elegant group, built to last.
The new store design features a separate studio space in the back that highlights our handcrafted pendants, and lamps with a table in the center, where interior designers can meet with clients.
The studio is also conducive to the Gift Registry, where customers have this work table on which to create their ideal place-setting, or to choose the personalized assortment that they would want to have in their home.
The retail team has opened the doors!
“The new store is fantastic; awesome job by all. Thank you.” -Simon Pearce
