We are pleased to be serving our devoted customers and connecting with new ones, in the Philadelphia area with our 11th store bringing us into the region with a fresh new approach. Following on the heels of opening our Chestnut Hill Store, just over a year ago, we completed the interior construction of our new Ardmore store, just in time for the holiday Black Friday shopping rush. To make this go from concept to reality, we had an incredible team that made the opening of the store possible, with staff contributing from every department in the company. Our company is united by a culture that is dedicated to providing a “wow” shopping experience.
Quote from our press release;
“The Ardmore store will invite customers to explore—or perhaps discover for the first time—our glass and pottery collections,” said James Murray, Senior Vice President of Product Development + Design. “The shop’s warm, contemporary interior and displays take a cue from our flagship location in Vermont; by referencing that historic building and vibrant makerspace, we hope to bring the spirit of handcraftsmanship to our newest location.”
Deciding on the best location is key, and Jay Benson, our CEO, researched and evaluated the marketplace to find Ardmore to be an optimal destination.
The design process started with imagining the type of space and feeling that takes cues from the experience of the Mill in Quechee, Vermont. We developed a material selection of complimentary, beautiful, real materials, that include walnut shelves, white oak flooring, wrought steel, walnut fixtures, and clay inspired earthy paint tones, that are used throughout the main retail floor.
Illumination is a key element to showing the characteristics of our iconic glass products, so we employed built-in LED lighting technology into all our fixed shelving. To really make our evergreen trees glow, we built the lighting into the surface of the shelves so trees are illuminated from underneath. The overall concept of the store was then rendered to capture our fresh aesthetic, that appeals to the customer that looks for our humanistic approach to design.
We utilized our retired wood molds from blowing glass, to create a textural wrap around our main counter. Neil Cockwill, Director of Forms, carefully selected and collaged the molds together, at our facility in Windsor, Vermont. We also feature our vine chandelier over the cash wrap counter as a focal point. We contracted Andrew Pearce to build a series of walnut and steel furniture, for us to use in cross merchandising statements.
The store design is featuring a separate studio space, in the back, that highlights our handcrafted pendants and lamps, which makes it easier for interior designers and customers to make buying decisions from our lighting collection. Our contractors worked quickly to demise the space, and go through the process of re-configuring it to suit our needs. They created the lighting studio out of a prior stock room by taking down walls, and rebuilding it into a useful space. The shelving around the store was custom built for us and they house all of our core products, delineated by their category.
Kathy Marshall, Creative Integration Manager, on the planogram:
“The product assortment for Ardmore is curated to include top performers and new designs, based on the store size. Within this framework, we assign categories of product to specific fixed shelves and dynamic displays, as well as carefully considering the placement of the product to make shopping easy.”
A few weeks before the store opening, a group of us visited the store location as the construction had begun to check on progress and interview candidates to work at the store.
Jen Smith, our new VP of Retail, started in July 2019, joined us after a long tenure at Crate & Barrel, rallied the retail team for an incredibly organized and quick opening.
“We had so much fun opening the Ardmore store – it was a fast and furious process! In just 3 days, we unloaded and unpacked 16 pallets of product and set the displays. It was a small, but mighty team! Opening in the busy holiday season meant that everyone had to be flexible and efficient.”
“Huge shout-outs to:
Stephanie and Amanda, our warehouse managers, and the shipping team at our Oakland, MD facility, John and Josey, who delivered the product the moment we got the green light. Jackie, Retail Operations Project Manager, who coordinated all of the scheduling, travel, logistics and supplies for the store. Jeff, Field Visual Merchandising Manager, who set up the store visuals while training the new staff every step of the way. James and Kathy, who came up with the vision for the store and created a detailed and thorough planogram for execution. And our planning team who pulled the product from our warehouse to merchandise during the busiest time of the year!”
“Michael, the store manager, and Emily, full-time sales, had come up to Vermont for orientation, so they were immersed in the Simon Pearce culture, the Vermont way of life, and have a whole new appreciation for the artisans who create our product. They, along with our part-time sales associate, Colleen, have welcomed returning customers who remember our brand from Brandywine, and introduced new customers to Simon Pearce.”
From our founder, Simon Pearce:
“I started making glass because of the human quality you find in real handmade glass. One of the best ways to share that experience is to put the product directly into the hands of our customers. Opening a location in Philadelphia gives us the opportunity to better share our story with an important market for us.”